Winning Drivers Over to EVs

26th May 2022
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There’s no doubt there’s a lot of interest in electric vehicles among company car and van drivers, but that doesn’t mean they’re making the leap to electric when they get the chance. Why is that?

A likely reason is that they might be put off having had to think about dealing with issues they’ve never had to deal with before: planning routes to maximise range, finding new places to charge, trying to work out the cost of home charging, tax implications if any and many more. And this can prevent them making the leap, when in fact they could.

The process of knowing the unknowns is an important part of making the move. So how can you help provide your drivers with the knowledge and support that wins them over? Here are a few areas you can look at…

Identify advocates

People talk. They glean knowledge from those who already have knowledge, and this is the case with EVs too. So when it comes to moving drivers to electric, start with the low hanging fruit first: the drivers who are keen to change and want to get involved in every aspect of EV driving, as they will no doubt be keen to share their experiences with other employees.

They can then become your advocates for EVs, and will help to allay the concerns of others.

Give them an understanding of real-world EV range

There’s a lot of discussion about the range of EVs and whether they can achieve their claimed mileage between charges. 

This is because a lack of understanding about range creates doubt in drivers’ minds about two things: whether previously easy trips might become tortuous journeys, with gritted teeth and rapidly depleting batteries, and also if they do need to charge, what the experience will be like. They’re often worried they will be hunting round for a charger, or having to queue for hours behind other EVs to use one.

But these two anxieties - range and charging - can be allayed with a clearer idea of range.

After all, many EVs will achieve impressive efficiency, and therefore more than enough range for most working days. The thing is, you need to demonstrate this.

Ultimately, it is real-world experience that will persuade drivers that EVs will suit them, and that requires evidence. Businesses need to build a body of data that shines light on the performance of EVs so they can reassure drivers, and they need to do it as quickly as possible.

Because we can collect information such as the amount of electricity used, mileage, cost and even the carbon emissions saved, you can quickly build up a case for EVs and present that evidence to sceptical employees about real-world range, or concerns about whether they will have to stop a lot to charge. 

Once they can see that an EV could work for them, then it should be easier for them to make the move.

Make charging at home simple

One of the issues for drivers running a company car or van is that they will often be charging it at home, and then having to bill their employer for electricity used for business mileage. For a lot of employees that process looks like a lot of work, and also could leave them out of pocket.

There’s rarely itemisation on a home energy bill so they need to find out how much energy they used to charge, and at what rate, and then keep track of their mileage and how much of the charge was for work, and how much for private. And what if they’re not the bill payer?

Then there’s the Government’s Advisory Electric Rate, which as we’ve said before here, is not a fair and fit for purpose.

All-in-all, for employees who don’t have a deep understanding of this it can seem daunting, but that’s where we come in. Mina Homecharge® can sort the whole process out so employees don’t have to do a thing: just plug in and if required, log business mileage. 

Our systems will do the rest, monitoring their tariff day and night, calculating the cost, and paying for it directly to their energy supplier too. It makes paying for charging an electric company car or van simpler than a petrol or diesel one, in fact.

Assist with home charger installation

There are various hoops to jump through to get a home charger installed. Firstly, gathering documentation about the car or van to be used to apply for a grant if one is available, choosing a suitable charger from the many available, ensuring home wiring is suitable and then managing the installation and whether siting, cabling and distribution boards are suitable.

Also, if an employee is running a company car or van, there needs to be discussion around cost and ownership. Who pays for the charger – employee or employer? After all, it wouldn’t be needed if they weren’t switching to an EV, but at the same time there is a benefit for private use in having one installed. And should that employee leave and the employer paid, do you uninstall it?

Imagine this conversation and the associated logistics across hundreds of sceptical employees.

We can co-ordinate the installation of home chargers (and their removal too, if need be). All the employer needs to do is hand over driver details and we do the rest. We have Mina Fleet Approved hardware partners who work seamlessly with Mina Homecharge making life as easy as possible for both you and your drivers.

Our Mina OneFleet subscription further simplifies this. Businesses can pay a monthly fee of just £39 per month per driver and wrapped up within the cost is: Mina Fleet Approved™ home charger and install, service and maintenance of hardware, free charging in public should your hardware need to be fixed, Mina Homecharge® and Mina Chargepass®. It’s almost too good to be true!

Find chargers on the road easily

The on-road charging network is widespread and diverse, but it can seem daunting to a driver who has not used it before, especially if they are worried about signing up to multiple networks and ending up with a pocketful of cards or a phoneful of apps, all at different costs.

With Mina, using our Chargepass® card allows them access to more than 7,100 charge points, all of which can be found and navigated to, via our locations map. They don’t even pay: the invoice goes to the employer.

It’s all about support structures and information…

There’s no doubt that for most employees making the switch to EVs is a very enjoyable experience. It’s a case of making some changes to the way they run their car or van, having the support network in place and the information available to allow this to happen simply and effectively.

Once those structures are in place, any driver should be able to make the switch to EVs with confidence.

Get in touch with our expert team to learn more about our paying solution.