Stronger together: Ashley Tate talks about the importance of collaboration and the issues businesses face with AER at the AFP conference

19th May 2022
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Mina, along with long-term partners, Allstar Business Solutions, attended the Association of Fleet Professionals (AFP)’s inaugural conference yesterday where inaccuracies in the Advisory Electric Rate (AER) were at the forefront of conversations. 


Ashley Tate, CEO and Co-founder of Mina, took to the stage to address delegates from every corner of the EV market at the AFP’s annual conference. He explained how and why Mina is the best solution for businesses looking for a ‘radically simple’ solution to EV fleet management.

Ashley said: “When we first started working with our customers, it was all about home. We soon realised, however, that if we were going to become the ultimate solution for EV charging payments, we had to do more.

“Now, we also manage public and workplace, so we can bring the whole charging eco-system into one platform”.

Ashley also made it clear that the current state of the AER is simply not fit for purpose, and leaves drivers out of pocket.

He continued: “My opinion on AER is that it doesn’t work and it will never work. For example charging in Tesco is free, at home could be 28p per kWh and in public 60p per kWh.

"As a business, it’s difficult to influence where a driver charges, for example if a driver is not able to charge at home, and therefore from person to person the pence per mile is vast.

"You don’t see these extreme swings in fuel, if we did it would be the difference between £1.70 and £17.00 per litre, that’s why it’s so important to make sure drivers are being paid accurately."

Ash also noted that Mina have been working with PWC to liaise with HMRC and now have written reassurance from the revenue that if a company uses Mina to pay for business charging, it’s tax, BIK and national insurance free - an incredible breakthrough.

Mina Homecharge® allows fleets to pay their drivers' energy suppliers accurately based on their tariff rate. Their automated system monitors when a driver’s tariff rate or energy supplier changes, cutting out hours of admin work for businesses. No money flows into a driver’s paycheck, they simply plug in and charge and don’t pay for a thing. The fleet then receives one monthly invoice for these charging costs.

Ashley also explained why businesses should really consider moving to Homecharge® as opposed to solely relying on public infrastructure.

He said: “The upfront cost of a home charge point can be expensive, but allowing drivers to charge at home will pay for itself sooner than most people think.

"Factoring in downtime, on average a home charger pays for itself after 5000 miles, and thereafter you’ll be saving around £170 for every 1,000 miles by charging at home, as opposed to charging in public.

“Not only that, it’s where drivers want to charge. We’ve heard stories of drivers sitting in car parks late at night because that’s the only way for them to charge their vehicles. If businesses get their EV strategies wrong, they will lose drivers to competitors that get it right. We’ve seen this happen. Businesses need to consider what’s best for their drivers”.

Alongside the discussion of AER, the central theme throughout yesterday’s conference was that collaboration is key in order for businesses to transition to EV successfully. 

For anyone interested in partnering with Mina, get in touch directly:partners@mina.co.uk